Data-driven communication: from customer data to maximum customer experience
Your customer data is worth gold.
At Group Joos, we translate that data into personal and relevant communication.
More loyal customers, higher conversions, and an efficient marketing budget.
That is what we work towards together.
From data to 1-to-1 communication
With big data as the foundation and intelligent algorithms as the tool, we respond precisely to customer behaviour.
These insights enable us to create tailor-made messages that respond to the specific needs of your customers.
You want to know the concrete benefits. Think for example of:
- Next best offer: more purchases, because you can show a relevant offer.
- Dynamic coupons: discount vouchers and loyalty points that vary depending on purchase behaviour or loyalty level
- Dynamic pricing, tailored to your competition or target audience.
- Higher loyalty and brand experience, because you communicate hyper-personally.
Marketing Automation
Data management is at the foundation of our services for setting up marketing automation systems, where your customers automatically receive individualised messages at the right moment in the customer journey.
We start from an omnichannel strategy, in which print and online are combined within the intended one-to-one communication.
Marketing automation also helps convert potential prospects into customers. Lead generation, increasing conversion, cross- and upselling, and even winning back lost customers, are the key terms here.
We advise you on the successful use of marketing automation tools and how you can apply them in practice through various online channels and print.
Integrated real-time processes
Together with you, we set up an automated process in which every customer receives individualised content at the required frequency.
We advise you on developing this individualised and automated customer approach. We can integrate perfectly with your existing ERP and/or CRM software.
We process raw data or layout files into the desired form or transform them into the intended file format. We synchronise your product and customer information with our systems. This allows us to create directly relevant content, optimised for length, visuals and timing. Folders, catalogues, direct mailings… are fully personalised and based on real-time data.
Personalised print: an important and valued channel in your media mix
Personalised print remains a powerful medium. Think of:
- (Hyper)personalised direct mailings
- Folders tailored based on individual purchase data
- Promotional material featuring content linked to a specific target group, region, branch, account manager, …
- Magazines, periodicals with variable content, personalised covers
- Letters with unique offers
- Business and logistics documents with unique coding
Print and digital reinforce each other:
- Digital communication platforms
- Personalised emails and SMS messages
- Dynamic websites and PURLs
There are still plenty of people who prefer print. We print individualised communication on paper, package it and send the mailings by post both nationally and internationally.
Do you want to truly engage in dialogue with your customers?
We deploy your communication budget optimally through data-driven communication.
Your data, our expertise. Working together towards a higher Return On Marketing Investment.