8 contact points ideally suited for addressed advertising mail
Depending on the stage in the customer journey, your target audience needs different information. We help you respond optimally to that customer journey and create personalised communication for every touchpoint: from introduction to conversion or retention. It is essential to reach the customer at the right moment, with the right medium and with a relevant approach.
Discover here 8 contact points that are ideal for deploying addressed advertising mail. Group Joos has the technology in-house to translate your unique data from every individual customer into a specific offer that can be completely different for each consumer.
The power of paper versus digital channels
1. Customer loyalty through life events!
Strengthen emotional connection by surprising customers at moments such as birthdays, anniversaries or relocations. Personalised offers and congratulations at important moments create extra loyalty.
2. Welcome communication
New customers appreciate a personal thank you. A printed card immediately strengthens the bond with your brand.
3. Triggering a second purchase
Use (purchase) data from comparable customers to send a "Next Best Offer". A personalised printed direct mail with a suitable offer increases the chance of repeat purchases.
4. Items left in the shopping cart
Remind customers of unordered products via a printed mailing. The physical impact of paper, possibly combined with an extra purchase trigger, leads to better conversion than an email.
Paper reinforces emotional impact
5. Loyalty campaigns
With transactional data and other qualitative data, you can personalise vouchers, discount coupons and savings campaigns in a targeted way. Loyalty cards provide valuable information for one-to-one communication via post and will boost conversions and optimise the customer experience.
6. Cross-selling & upselling
Printed direct mail is an effective way to present cross-sell or upsell offers to customers. By using data (e.g. age, location, previous purchases, etc.), each customer receives exactly the right message. This individual approach leads to a better customer experience and will also increase sales to your customers.
7. New customers through referrals
Make referrals easy with physical coupons that customers can pass on. Reward referrers and track coupons individually.
8. Reactivation: "We miss you"
Printed mailings reach customers who no longer respond to digital channels. The increased attention and emotional impact strengthen the response.
Communication on paper and digital communication can certainly reinforce each other. Turning your data into data-driven communication, that's something we're happy to work on together with you!
The customer journey as a guiding principle
Depending on the stage in the customer journey, your target audience needs different information. We help you map out that customer journey and create personalised communication for every touchpoint: from introduction to conversion or retention.
- Welcome campaigns
- Product information after purchase
- Reactivation of dormant customers
- Individual offers
- …
This can be done through printed communication on paper and/or digital. Both channels have their specific strengths, but they also reinforce each other.
Optimise contact with your customers and prospects?
We are happy to think along with you to create optimal interaction with your target audience.