Group Joos produced door-to-door leaflets for bpost’s humanitarian campaign
In the disaster area, millions of people were left without water and food in harsh weather conditions. As solidarity is part of bpost’s DNA, the organization decided to extend a helping hand to PTT, the Turkish postal operator. In consultation with PTT, a list of needed relief supplies was drawn up. bpost transported the goods to Istanbul, where PTT took over and ensured that the aid reached those who needed it most.
The door-to-door distribution by bpost was an important channel to raise awareness of this humanitarian campaign among Belgian residents. Group Joos produced the leaflets in a print run of over 5,918,000 copies in different language versions: Dutch, French and German.
Group Joos printed, finished and bundled the leaflets into packages for distribution in every Belgian mailbox.
Group Joos produced the leaflets in a print run of over 5,918,000 copies.
bpost leveraged its logistical strengths and called on all residents of Belgium to show solidarity with the victims of the devastating earthquakes in Turkey and Syria. With the slogan “every gesture counts”, bpost encouraged everyone to drop off essential goods at one of the 657 post offices in Belgium. Group Joos was entrusted with the production of the door-to-door leaflets for this campaign.
