For those who think print is a thing of the past, think again.
We will get straight to the point. Digital communication alone does not work. The art is to blend the latest technologies with offline communication. And at Group Joos, we know this all too well. With the purchase of the new Canon, Group Joos takes print and direct mail to the highest level. How? On one hand, the printer offers the perfect balance between exceptional quality, high productivity, flexibility and versatility in print media. This means Group Joos can serve its clients faster, better and more creatively. On the other hand, we are able to personalise print materials in a way you have never seen before, based on consumer data generated (daily) by our clients. At Group Joos, we manage data from our clients' Customer Relationship Management (CRM) systems via the specialised Quadient software. Based on the goal and approach of the print marketing campaign, our client determines which data Group Joos must take into account when designing the materials. The data is linked to the Canon ProStream 1800, digital production begins, and the printer can start rolling. With this latest technology, it is possible to realise powerful personalised one-to-one communication without compromising on quality.
From practice
Did you know that personal communication is still one of the most effective ways to communicate with consumers? We demonstrate this with a practical example.
Imagine: you work in the retail market and want to send a booklet with various discount coupons to your customers. Bearing in mind that each customer buys different products, the coupons should actually vary from customer to customer. How do you achieve this on a large scale, you ask?
Well, at Joos we make use of consumer data that is collected daily at the retailer. When designing the print, we take into account the right technology and templates. We then link the purchasing behaviour data (who buys what) to the ProStream 1800. And then: let the magic happen! Different booklets with different coupons will roll off the press. Concretely, this means that person A will receive different discount coupons in their letterbox than person B. The ProStream 1800 gives us the flexibility to print an extensive range of different applications, fully personalised.
To personalise communication in the right way, data alone is not enough. The use of different images and the right colours also help to maximise impact and engagement. Joos can advise and realise this as well.
A valuable partnership
Since 1995, Group Joos has worked with Canon. Over the years, Canon has proven to be the right partner for us and we have evolved together. We look for solutions together, for ways to take communication to a higher level. Always pointing in the same direction. Together we are writing a beautiful story and investing in the communication of the future.
We can assure you: print is more popular and more efficient than ever! Are you also convinced, just like us? Feel free to contact us for a quote, a collaboration, or for more information.
